Life, in general, is a lie. Not just the cake.

All I can say here is yes, this guy is real, and he really does business this way.  Quite lucratively to have the ad budget to run ads like this it would seem.  SHAPOOPI!

Step 1. Tie balloons to car. Step 2. Drive like a bat out of hell Step 3. ????Step 4. Profit

Step 1. Tie balloons to car.
Step 2. Drive like a bat out of hell
Step 3. ????
Step 4. Profit